Facebook concert-discovery application Bandsintown conducted an online survey of some 1,800 music enthusiasts and active users of the social network between the ages of 16 and 59, and it used its findings to divide the group into five segments: “Super Fans,” “Plugged-Indies,” “Soloists,” “Dedicated Diehards,” and “Tag-Alongs.”
The study by Bandsintown broke down those five segments by categories including age, gender, household income, average number of shows per year, and average spend per show, to aid bands, managers, record labels, and marketers with effectively targeting the right audience. Read the rest at AllFacebook.
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