The Taylor Swift marketing machine is at it again.
This time the singer is cleverly teasing the May 17 premier of her Bad Blood music video at the Billboard Music Awards with a series of Sin City-style posters. Swift’s new music video is directed by Joseph Kahn.
UPDATE 5/21/2015: Entertainment Weekly reports that it took Taylor Swift all of 24 hours to set a new Vevo video views record for her Bad Blood music video with 20.1 million views, breaking a record previously set by Nicki Minaj in 2014 with 19.6 million views.
I discussed Swift’s latest marketing efforts on this segment of Episode 95 of the Beyond Social Media Show:
Selena Gomez as Arsyn
Meet Arsyn.
@selenagomez
#BadBloodMusicVideo pic.twitter.com/QjJ8yyzg7Z
— Taylor Swift (@taylorswift13) May 16, 2015
Cindy Crawford as Headmistress
Meet Headmistress.
@CindyCrawford
#BadBloodMusicVideo pic.twitter.com/SlkoB8VWKv
— Taylor Swift (@taylorswift13) May 15, 2015
Cara Delevingne as Mother Chucker
Meet Mother Chucker.
@Caradelevingne
#BadBloodMusicVideo pic.twitter.com/paVk2HjazF
— Taylor Swift (@taylorswift13) May 15, 2015
Mariska Hargitay as Justice
Meet Justice.
@Mariska
#BadBloodMusicVideo pic.twitter.com/gZK3VhnbOy
— Taylor Swift (@taylorswift13) May 14, 2015
Ellen Pompeo as Luna
Meet Luna.
@EllenPompeo
#BadBloodMusicVideo pic.twitter.com/aDuOgmUv2L
— Taylor Swift (@taylorswift13) May 14, 2015
Martha Hunt as Homeslice
Meet HomeSlice.
@iammarthahunt
#BadBloodMusicVideo pic.twitter.com/fGT6VUiOi3
— Taylor Swift (@taylorswift13) May 13, 2015
Jessica Alba as Domino
Meet Domino.
@jessicaalba
#BadBloodMusicVideo pic.twitter.com/Btee26i9gd
— Taylor Swift (@taylorswift13) May 12, 2015
Serayah as Dilemma
Meet Dilemma.
@SerayahLove
#BadBloodMusicVideo pic.twitter.com/pLfg2MytTs
— Taylor Swift (@taylorswift13) May 12, 2015
Karlie Kloss as Knockout
Meet Knockout. @karliekloss #BadBloodMusicVideo pic.twitter.com/QYP7IOB8Hf
— Taylor Swift (@taylorswift13) May 11, 2015
Kendrick Lamar as Welvin Da Great
Meet Welvin Da Great. @kendricklamar #BadBloodMusicVideo pic.twitter.com/iz6iG87NLE
— Taylor Swift (@taylorswift13) May 11, 2015
Lena Dunham as Lucky Fiori
Meet Lucky Fiori. @lenadunham #BadBloodMusicVideo pic.twitter.com/agdFw8OSsn
— Taylor Swift (@taylorswift13) May 10, 2015
Hailee Steinfeld as The Trinity
Meet The Trinity. @HaileeSteinfeld #BadBloodMusicVideo pic.twitter.com/cYn6u7D5jZ
— Taylor Swift (@taylorswift13) May 10, 2015
Ellie Goulding as Destructa X
Meet Destructa X. @elliegoulding #BadBloodMusicVideo pic.twitter.com/PbgpkDUliT
— Taylor Swift (@taylorswift13) May 9, 2015
Gigi Hadid as Slay-Z
Meet Slay-Z. @GiGiHadid #BadBloodMusicVideo pic.twitter.com/FCW0wmSFgR
— Taylor Swift (@taylorswift13) May 9, 2015
Lily Aldridge as Frostbyte
Meet Frostbyte. @LilyAldridge #BadBloodMusicVideo pic.twitter.com/UBgWF05f1I
— Taylor Swift (@taylorswift13) May 7, 2015
Zendaya as Cut-Throat
Meet Cut-Throat. @Zendaya #BadBloodMusicVideo pic.twitter.com/hmBSUUNj1J
— Taylor Swift (@taylorswift13) May 8, 2015
Hayley Williams as The Crimson Curse
Meet The Crimson Curse. @yelyahwilliams #BadBloodMusicVideo pic.twitter.com/R8nssKiXPG
— Taylor Swift (@taylorswift13) May 8, 2015
Taylor Swift as Catastrophe
Watch the @Billboard Music Awards to see the premiere of @taylorswift13‘s new song “Bad Blood”! #BBMAs Sun, May 17! pic.twitter.com/IYRJS8kW4d
— ABC Network (@ABCNetwork) May 7, 2015
Sin City Trailer
Taylor Swift – Bad Blood Music Video
…and here is the actual music video for Bad Blood: