Considering all the Super Bowl advertisers have made all of the Super Bowl ads available online, perhaps companies have finally figured out that it makes a hell of a lot of business sense to put your television commercials on the Web. It has annoyed me for years that so few companies practice this…practice.
If I like a company’s commercial, I want to be able to find it on their web site. I may even, as I will shortly, blog about a particular ad, extending the reach of that commercial message. With that thought in mind, IFILM even gives you code to paste an ad directly onto your web site or blog. No brainer, huh?
So, I’m happy that all of the Super Bowl commercials for this year are online.
For my money, by far the best commercial was FedEx‘s Caveman, what with the caveman doing his best Napoleon Dynamite impression:
Degree deodorant ad featuring a city populated by stuntmen was clever:
ESPN Mobile had a very clever ad made that much better by the fact that Torii Hunter is in it:
United Airlines‘ ad was great simply because of the cool animation:
And, finally, McDonald‘s ad was funny for the concept: A hamster make the case for why he’d be an excellent football mascot: